Rum Capital of the World

Many people know Martinique for its immaculate beaches, encompassing green spaces and rich historical heritage. Yet one of the most important parts of Martinique’s identity can only be found within a glass! While much of The Caribbean can claim an impressive rum pedigree, only Martinique enjoys the distinction of being the “Rum Capital of the World.”

Fertile soil, an ideal climate and abundant sugarcane fields make Martinique ideal for the crafting of exquisite rums. Each batch of authentic Martinique rum reflects the passion and expertise of Martinique’s expert, dedicated distillers. Want a taste of Martinique’s rum culture for yourself? We answer your questions and make a few recommendations below!

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What is ‘Rhum Blanc’?

Rhum Blanc, also known as white rum, is a clear and un-aged spirit embodying the raw flavours and aromas of sugarcane. This type of rum is mixed with meticulous care and reflects Martinique’s dedication to producing the finest quality spirits. Whether enjoyed neat, mixed into cocktails, or used as a base for culinary creations, Rhum Blanc from Martinique offers a delightful and versatile experience for rum enthusiasts and connoisseurs alike. Don’t leave Martinique without trying it!


The National Drink of Martinique is a delightful cocktail made with Rhum Blanc or Rhum Agricole, complemented with a hint of lime and cane syrup to satisfy your sweet tooth. Be prepared, as you will likely be offered this excellent drink at nearly any property you choose. All things in moderation, of course, but the refreshing flavour of Ti’punch will keep you coming back for more.

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Discovering the Art of Rum Production

Immerse yourself in the captivating world of rum production in Martinique with Rhum Clément, Rhum JM, and Distillerie Neisson. These three esteemed distilleries offer a glimpse into the intricate craftsmanship behind Martinique’s exceptional rums with guided tours and provide a deeper appreciation for its rich history and traditions that have shaped its incomparable rum culture. Excellent excursions for the rum-curious and rum enthusiast!

Taste the Difference an Award Makes

Martinique rose to rum royalty through its meticulous expertise and numerous awards, including the prestigious AOC (Appellation d’Origine Contrôlée.) Seek out Martinique’s AOC rums during your stay to savour their unique flavours and experience the craftsmanship behind this one-of-a-kind drinking allure.

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Martinique is also known as The Isle of Flowers. It ranks among the most alluring and enchanting destinations worldwide. An overseas Region of France nestled in the heart of The Caribbean, Martinique’s all-encompassing natural beauty and unique cultural character has elevated the destination to international acclaim. Unspoiled beaches, volcanic peaks, lush rain forests, and gently crashing waterfalls dominate much of the landscape of Martinique, providing a contrast to its pockets of classical French architecture and luxurious villas and resorts. Martinique is recognized as a World Biosphere Reserve.

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In addition to its strong French influences, the character of Martinique is distinctly its own: the island’s musical heritage, art, culture, and cuisine proudly honour its Creole roots. There are over 365 restaurants and 12 rum distilleries. Martinique is where the flavours of the Caribbean come alive.

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With its wide range of rums, renowned distilleries, and legacy awards, Martinique is the ultimate destination for rum lovers. Sip and savour more about Martinique at

Weekly, direct flights from Toronto on Air Canada begin December 16th, 2023.

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