Japan’s vast natural landscape from the mountains to the sea, and all the forest in between, has become a haven for cyclists, walkers, joggers and runners who relish the panoramic views and clean, fresh air. Now, Marathon Tourism is taking off!
Running leaves no carbon footprint. As tourists seek more invigorating experiences to immerse in culture, with sustainability in mind, Marathon Tourism is becoming increasingly popular. Run Japan lists all the different types of races across the country—and there are many. From half marathons to full marathons, and through unconventional routes.
Japan World Tours has recently announced the launch of its Guaranteed Race Entry Package for the Tokyo Marathon 2026! The marathon will take place on Sunday, March 1st. More than 300,000 runners from around the world will enter the general lottery, but only 39,000 will be selected to run the race. As the exclusive Canadian International Travel Partner for the 2026 Tokyo Marathon, Japan World Tours offers Canadian runners a guaranteed entry to the race. The 4-night Guaranteed Race Entry Package includes optional pre- and post-race extensions for Canadians who wish to explore more of Japan.
This is the largest attended marathon event in Japan; ranked 5th among the world’s top marathons, and one of the 6 Abbott World Marathon Majors. Hundreds of Canadians participate each year, and can now bypass the annual lottery system. The race weaves through the dynamic city streets of Tokyo, the most exciting city in the world.
Beyond the capital there are races from north to south, each with their own unique character.
Mt. Fuji Marathon is open to all ages and raises donations for the Mt. Fuji World Cultural Heritage Conservation Promotion Fund. Here you can run at your leisure through spectacular countryside around the gorgeous Lake Kawaguchiko, with Mt. Fuji looming ever-present. The FunTrails marathon leads runners along hiking trails through the majestic forest terrain of Chichibu and Okumusashi in Saitama Prefecture, and offers a choice of 50km, 100km or even 100 miles. Sounds fun!
In the Kansai region there are races in Northern Kyoto and Southern Osaka. Get off the beaten path for the Shinodayama Cross-Country in Osaka Izumi, which takes runners off-road to unpaved cross-country courses along a route of varied terrain including beautiful rolling hills. Be stealthy along the Ninja Trail Run. Held in Iga City, Mie Prefecture, this marathon winds through the birthplace of the Ninja. Imagine following a unique trail through the thickly forested mountains where ninja once trained.
Running in the warmth of Kyushu has its own rewards. The Minamiaso Caldera Trail in Kumamoto enables you to run through the world’s largest caldera. And further south is the popular Okinawa 100k Ultra Marathon, which starts in the southern part of Okinawa’s main island and hugs the tropical coastline. Indulge in breathtaking views of turquoise waters along white sandy beaches, and over bridges with sweeping vistas.
In Japan, anywhere you look, you can run. The rise in Marathon Tourism is inspiring more routes through natural beauty, historical villages, and cultural landmarks like ancient temples and shrines. These routes are unlike anywhere else in the world; they are unique to Japan.
Lace up and go for it!