World’s Fifty Best Beaches: Aharen Beach, Okinawa, Japan

Aharen Beach, Okinawa, Japan, courtesy of JNTO

The Japan National Tourism Organization (JNTO) is pleased to share that Aharen Beach has been recognized as one of the world’s top beach destinations. With its signature bright shoreline and exceptionally clear water, Aharen Beach in Tokashiki, Okinawa secured the #13 spot on the annual list of the World’s Fifty Best Beaches.

“This recognition of Aharen Beach is a reflection of the diversity of Japan’s tourism offering, especially with regards to its unique landscape,” said Ken Toyoda, Executive Director of the JNTO Toronto Office.  “Beyond the high-traffic cities and other popular tourism sites, Japan holds an abundance of pristine beauty to rival any destination in the world. We’re excited that more travellers are now discovering it.”

Sponsored by Banana Boat, the 2024 edition of the World’s Fifty Best Beaches was voted on by 1,000 Beach Ambassadors—a broad panel comprised of the leading travel influencers, journalists and travel industry professionals. Eight criteria are required for ranking on this prestigious list: unique characteristics, wildlife, untouched, soundtrack of nature, easy to enter the water, often calm water, not too crowded and frequency of idyllic conditions.

“Our 2024 list is a reflection of the countless days spent by our judges, Beach Ambassadors and World’s 50 Best team discovering beaches around the world,” said Tine Holst, Co-Founder of The World’s 50 Best Beaches, and “will help inspire travellers to leave the beaten path behind, and enjoy the most stunning and relaxing beaches on earth.”

The shoreline of Aharen Beach, in the serene tropics of Tokashiki Island, is hugged by soft, lush green hills and smooth white sands that gently slope into gorgeous, sparkling crystal-clear turquoise waters, bedazzled by a kaleidoscope of marine life. The nearby reef protects the beach and maintains a calm setting for swimming. Aharen is relatively secluded. Visitors need only take a short ferry ride from Naha, Okinawa to reach this quiet, idyllic getaway.

Japan is renowned for its high-tech urban oases and its abundance of pristine nature in which to enjoy unspoiled forests, lakes and rivers. As an island archipelago, Japan is also home to a great and diverse range of beaches. Japan’s beaches have been highly coveted as launching points for some of the most exotic diving in the world, as well as soft sands and clear waters from which to relax, swim and kayak.

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The full list of The World’s 50 Best Beaches 2023, Sponsored by Banana Boat is available here:

For more information on travelling to Japan, go to:

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