100 Experiences in Japan

Nachi Fire Festival, Wakayama

The days of sightseeing have passed. We want experience-based travel that we can bring home, and memories that will excite us every time we retell them.

Japan is an active, interest-oriented destination, in which cultural activities; outdoor adventures; gastronomy and living history are limitless. Tourists typically visit the same destinations without knowing the world of opportunities beneath the surface.

No one wants to come home only to learn that they missed something incredible in the exact place they just visited. Now, Japan National Tourism Organization (JNTO) has completed a travel brochure, 100 Experiences in Japan, of the most quintessential experiences for travellers to Japan. This is the indispensable bible of “what to do” in Japan.


Collected over the fall of 2018 from regional tourism partners and inbound travel experts, JNTO has catalogued this rich variety of hands-on activities; powerful stories about history and culture; interactions with locals; and outdoor experiences to get the most out of each season.

With the concept of “Find the Japan of your Dreams!” there are seven categories of active experiences that reflect the greatest interests to visitors as well as those at which Japan and its people uniquely excel: Tradition, Outdoors, Cuisine, Cities, Nature, Art and Relaxation.

See Also

Check out our voyage to the Japan Sea Side. 

The Japanese archipelago stretches from Hokkaido in the north to Okinawa in the south, and in between is an astonishing variety of regional cultures, culinary specialties, natural wonders, ancient traditions and innovations for the future.

From forest bathing to hot springs, from skiing to diving, from street eats to Michelin star dining, and from high-tech galleries to ancient monasteries, this curated guide enables us to immerse ourselves in all of it, and delve deeper into a country and culture of infinite fascination. No travel to Japan is sufficient without consulting the 100 Experiences in Japan.

For more information visit: ilovejapan.ca

Scroll To Top