In the Dark Ages, before computers and cell phones, even before TV, people would go into the living room after dinner to relax, talk, and listen to music. Friends or neighbours might drop by and there would be tea and cake. In Winnipeg, we all baked. Our mothers taught us to bake and let us stir the batter and lick the spoon as soon as we could reach the kitchen table. On a Saturday evening, my mother would bring out her box of carefully curated recipes and say, “Let’s bake something.” By the time we were in High School we were all proficient bakers, and Home Economics class allowed us to show off our creative cake baking skills. Across the country, it was widely known that Winnipeg girls knew how to bake.
Today, Winnipeg girls are still baking cakes.
Jenna Hutchinson and Ashley Kosowan created Jenna Rae Cakes ten years ago. With proven culinary and creative talent, their reputation as the go-to bakers is known world-wide and well deserved. “We’ve built our company with a focus on celebrations, family and quality, and we believe that celebrating birthdays brings an added touch of sweetness to life.”
To celebrate 100 years of pure goodness, Loacker, the iconic brand famous for its lush premium wafers that are beloved from coast to coast, is thrilled to announce a collaboration with the renowned Canadian bakers of Jenna Rae Cakes. The partnership brings a series of scrumptious surprises to delight fans throughout the brand’s milestone year
Loacker is kicking off the centenary birthday celebrations in true style with the unveiling of an astonishing, meticulously assembled, one-of-a-kind 4-foot tall, 100-layer celebratory cake, designed and made by Jenna Rae Cakes!
The partnership between Loacker and Jenna Rae Cakes is a tribute and testament to the brand’s core values of passion, dedication and rebelling against shortcuts. Wholesome products mixed with uncompromising craftsmanship. The towering masterpiece features locally sourced, high-quality ingredients, making it the perfect centerpiece for a memorable celebration.
From humble beginnings in 1925, Loacker’s pastry shop was founded by Alfons Loacker in Bolzano, Italy, at over 1,000 meters above sea level. They say that the view of the Dolomites inspires them. I have visited Bolzano and the Dolomites. The vista, the air, the flowers and picture-book houses are indeed inspirational. Today, Loacker Patisserie is sold in over 100 countries worldwide. Could this possibly have occurred if the brand cut corners and used ingredients of lesser quality? Absolutely not.
For me, no weekly visit to Eataly ends without a purchase of a few packages of Loacker, the only “store-bought” cookies in my pantry. While I prefer dark chocolate, one in my family prefers milk chocolate, and another is crazy for coconut and white chocolate.
Today, there is an ever-growing number of food shoppers who carefully read the label before tossing an item into their shopping cart. The Loacker package reads: “No added flavorings or colors. Chocolate refined with fine flavor cocoa from Ecuador. Cocoa from our sustainability program.”
But I am puzzled. What prompted Loacker, a renowned international company with thousands of bakeries world-wide, to entrust Jenna Rae Cakes in Winnipeg, Manitoba, Canada with this heady task. Really, the answer is clear. It is a meeting of the minds and hearts in a symbol of quality, passion, dedication and family values,
“We honor 100 years of Loacker and reflect on the journey that has brought us here, says TJ Rooney, President., North America. Since 1925 Loacker’s core values to be uncompromising and always pursuing outstanding quality have stood strong. This partnership recognizes the “pure goodness” that has defined Loacker for a century.”
And we, the world’s cookie lovers, are the lucky recipients of their passion. Happy 100th Birthday – we toast you with a double Espresso and a Classic Double Choc wafer!
